Pathway CenterBoarding passStrategic Marketing course
How marketing decisions are actually made — market analysis, positioning and building a strategy that holds.
- 2 levels
- Online
About this course
Know your market. Win your customers.
Good products fail without a plan. Learn how to study a market, position an offer and build a marketing plan that fits Algerian customers and budgets.
By the end, you will be able to
Analyse a market and its competitors
Position an offer and set prices with reason
Write a complete marketing plan
What you will learn.
Market and competitor analysis
Segmentation and targeting
Positioning and value proposition
The marketing mix in practice
Building and presenting a marketing plan
Your path, level by level.
Each level builds on the one before it. Learners can join at the level that matches their current ability after an assessment.
- Level 1Foundation
- Level 2Advanced
Keep exploring.
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Digital Marketing
Running real digital campaigns — content, social platforms, advertising and measurement.
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Finance & Accounting
Accounting and financial management for the Algerian business context, from entries to statements.
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PC Paie
Payroll management on PC Paie — the software Algerian employers actually use, taught on real cases.
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PC Compta
Computerised accounting on PC Compta — from opening the file to producing the financial statements.
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Human Resources
Managing people at work — recruitment, administration, and the legal framework of Algerian employment.
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